Can the AI assistant change my bids?

The AI copilot does not choose bids or apply changes to Amazon. Your saved inputs and deterministic rules produce the bid calculations. The copilot can explain recorded evidence and show the lookups behind an account answer.

On a paid plan, it can also draft supported work: graduate a converting term, isolate terms into an ad group, throttle a product, or pause a product line. Those drafts are compiled by deterministic code and saved into Review. You approve, download and upload the advertising files yourself.

It can preview supported AutoPPC settings, schedule and economics changes for separate confirmation. Free-audit copilot access is capped and limited to reading and explaining. Check the cited evidence and date window; AI explanations can still be wrong.