Why won't it negate this obviously terrible term?

Q: Why won't it negate this obviously terrible term?

The usual reason is the Family check . "Cast iron skillet," "cast iron skillets" and "cast-iron skillet" are one term to a shopper and three rows in a report. If any variant has orders anywhere, AutoPPC will not negate any of them. This is an Invariant — not a setting, not overridable. It is also the single most common way automation quietly damages an account, and the damage is irreversible: you cannot recover the sales a killed term would have made. The other possibilities: not enough clicks yet, or the term sits in a Protected family or matches a Brand term . The proposal detail names which. If you are certain, you can add the negative in Seller Central yourself. AutoPPC will detect it on the next pull and record it.

Question

Accepted Answer

The usual reason is the Family check. "Cast iron skillet," "cast iron skillets" and "cast-iron skillet" are one term to a shopper and three rows in a report. If any variant has orders anywhere, AutoPPC will not negate any of them.

This is an Invariant — not a setting, not overridable. It is also the single most common way automation quietly damages an account, and the damage is irreversible: you cannot recover the sales a killed term would have made.

The other possibilities: not enough clicks yet, or the term sits in a Protected family or matches a Brand term. The proposal detail names which.

If you are certain, you can add the negative in Seller Central yourself. AutoPPC will detect it on the next pull and record it.