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Stock cover

How many days of inventory remain at current velocity. Gates every bid raise.

By AutoPPC Inc.

Sellable units divided by daily sales rate. Buying more traffic for something about to go out of stock wastes the spend and damages the listing's momentum.

AutoPPC holds raises when cover is thin. If inventory data cannot be joined to the advertised SKU, raises fail closed as stock unverified rather than proceeding on an assumption.